Rogue Pickings (Case Study)

(Web Design Project)

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The Challenge

Rogue Pickings is a food truck business that specializing in providing local plant-based whole food to their community. They were in need of a new website and had trouble determining the overall aesthetic of it. The owners had difficulty coming to agreement on the new vision for the company and spent a lot of valuable time disagreeing. They were in need of help to direct the company in the right direction and which incorporated both of their ideas of what was needed.

When the owners came to Noir Moon Studio we took the time to conceptualize the new direction. During the process, we revealed challenges, such as the overall design, functionality, and needing to be able to draw in more customers.

The Solution

In order to provide Rogue Pickings with what they needed and help them reach their goals, Noir Moon Studio collaborated to craft and launch their new website. By working together it became evident to display on the homepage their customer review and current specials, which change daily, in order to make it easy for potential customers to view.

The Impact

After the launch of their new website and having important information on their homepage, such as showcasing the experiences of current customers, it helped generate more customers and increase sales.

Scope of Work

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Discovery

  • Research

  • Concept

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Strategy

  • Conduct Analytical & Creative Research

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Design

  • Wireframing

  • Website Design

  • Basic Search Engine Optimization (SEO)

  • Systems Integration

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Develop

  • Web Development

  • Quality Assurance

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Launch

  • Web Hosting

  • Launch Strategy

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